Kmečki stolpič z morsko vodo v Dubaju

Studiomobile, arhitekturno podjetje iz Italije že nekaj let deluje na področju Združenih arabskih emiratov. Njihov najnovejši dosežek je koncept za vertikalno kmetijo z morsko vodo.

 

V osnovi morska voda ohlaja in vlaži tople grede v sklopu stolpa in hkrati namaka rastline.. Jasno, da je badžet ogromen, bojda pa je projekt realno izvedljiv, ker ubije dve muhi na en mah: prevoz je zahteven in prometni zastoji so stalnica. Vedno pa je tu še zelo visoka cena rodovitne zemlje (puščava pač).

Dizajn spominja na ogromno steblo hajtek rastline, po katerem se robo-ajd vzpenja v nebo.

*alivea*

Poslovno na Tviterju: šteje kvaliteta ali kvantiteta?

Vprašanje, s katerim sem se tudi sama ukvarjala zadnjih nekaj tednov. Morda so prav v tem zapisu pravi odgovori..

Ključno je pravzaprav ravnotežje med družabno interakcijo in promocijo. In kot je učil že Siddharta, srednja pot je najboljša pot, se tudi tu držimo osrednje linije, ki ne deli in ločuje, temveč povezuje.

Pomembno je, da se za profilom na tviterju da prepoznati resnično osebo, ki tvita v imenu podjetja (brenda, karkoližeja) Po mojih izkušnjah to res najbolje funkcionira - ljudje imajo občutek, da se menijo s človekom in ne avtomatiziranimi RSS-i in neosebnimi sporočili. Tu je srž socialnih omrežij  - odnos person2person, kljub temu, da gre hkrati za promocijo.

Bottom line, ljudje ti morajo zaupati. Da ti lahko zaupajo, jim moraš biti všeč. Če hočeš biti všečen, te morajo najprej spoznati.. V obratnem vrstnem redu torej ;)

*tvit tvit alivea*

Does Society Benefit From Behavior-Based Advertising?

Google turned some heads this week when they announced behavior-based advertising - targeted ads based on browsing history. Although not as striking, FacebookFacebook reviews made some headlines as well, announcing geo and language ad targeting. Both cases display the desire of advertisers to have as detailed and targeted advertising campaigns as possible, as well as GoogleGoogle reviews and Facebook’s desire to simply make more money through advertising.

Concerns have been raised by privacy groups over user data and Google’s method of opting-out of behavior-based ads. But there is another argument: bringing more relevant and less intrusive ads to the user is a positive step technologically, economically, and socially. But what impact does behavior-based advertising have on society, and is it a good one?

The Continuous Enclave: Strategies in Bypass Urbanism

The project explores how new forms of habitable infrastructure might be extrapolated from a geopolitical agreement – in this case, materializing architectural form from the legal interstices of the Oslo Accords. The result is a fantastic example of architectural speculation: genuinely massive – and impossibly cantilevered – bridges used as transport links, aerial housing, and skyborne agricultural complexes, all in one. by Victor Ramos *alivea*

                                                    

 

 

sweet. 3D Earth is tweeting real life

Earth is tweeting:)